As Red Thread prepares to take the stage with Stacy Stout at the Society for Marketing Professional Services annual conference, Build Business 2015, we wish to share a video that sets the foundation for our  discussion about the customer journey map. While our presentation and workshop focus on the customer experience at a business, the notion of empathy is much larger, much more expansive.

"Could a greater miracle take place than for us to look through each other's eyes for an instant?"

~ Henry David Thoreau